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IRI Study Reveals Consumer Habits

Consumers are prioritizing convenience and value in their shopping experiences.

Despite the looming threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s Q4 2019 Consumer Connect Survey. However, as consumers prioritize saving time, effort and money, they are shifting their shopping habits to channels they feel best support them. In the full report, titled “Channel Trends in CPG Today,” IRI analyzes how this shift is affecting consumer shopping channel preferences and in-store behavior...

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